Executives & Business Leaders
Leadership brings pressure, responsibility and difficult decisions. Sessions help reduce internal interference, so leaders can think clearly, trust themselves and decide well.
Human Potential · Evo-K Method™
Remove what’s holding you back. Reach your full potential.
You already have more potential than you may be accessing. Sometimes what stands in the way isn’t ability — it’s what has built up along the way.
Stress. Self-doubt. Pressure. Fear of failure. Past experiences, trauma and triggers. Conscious and unconscious patterns.
These can influence how you think, feel and respond — making it harder to trust yourself, perform under pressure and move forward.
Become by Avril uses the power of the Evo-K Method™ to explore what may be happening beneath conscious awareness. Through Muscle Response Feedback™, Avril follows the body’s responses to help uncover what may be driving the pattern.
Targeted Evo-K techniques are then used to help neutralise the response and reassess what has shifted — creating greater freedom to think, feel and respond differently.
The goal is to remove what’s holding you back, access more of who you already are, and become who you were always meant to be.
The Become Philosophy
Every person has an extraordinary capacity to grow, adapt and thrive — to love, lead, perform, create, connect and overcome.
Life shapes us. Some experiences strengthen us. Others leave behind patterns that influence how we think, feel and respond — often holding us back without us realising it.
Become by Avril is about removing what’s holding you back, accessing more of who you already are, and becoming who you were always meant to be.
What people bring to a session:
How it works
A powerful way to explore what may be holding you back.
The Evo-K Method™ — Evolutionary Kinesiology — was created by LaRue Eppler, a pioneer in the field of human potential whose work has evolved over more than three decades of practice, exploration and working directly with people.
Avril has had the rare opportunity to learn the method directly from LaRue for more than ten years. Their relationship has grown beyond teacher and student to become one of trusted colleagues and dear friends, giving Avril a depth of understanding shaped by years of personal mentorship, advanced training and shared exploration of the work.
Evo-K combines applied kinesiology, Muscle Response Feedback™, guided exploration and targeted neutralising techniques to explore what may be influencing us beneath conscious awareness.
Your body is constantly responding to experience. Breathing can change under stress, muscles tighten under pressure and emotions can trigger physical responses — sometimes before the conscious mind understands why.
During a session, Avril uses Muscle Response Feedback as another source of information — asking questions and following the body’s responses to explore experiences, emotions, beliefs and patterns that may be contributing to what is getting in the way.
Once a response is identified, targeted Evo-K techniques are used with the aim of reducing its emotional charge or influence.
The purpose is simple: less interference, greater freedom and more choice in how you think, feel, respond and perform.
Evo-K doesn’t replace your judgement. It gives Avril another way to listen, explore and ask better questions.
The Become Framework™
Every session follows the same five-stage process:
What’s happening? We start with what you’re experiencing now — a challenge, feeling, pattern, behaviour, goal or question you want to explore.
What’s underneath it? Using Muscle Response Feedback™, we follow the body’s responses and explore the experiences, emotions, beliefs or patterns that may be influencing what’s happening beneath conscious awareness.
Clear the roadblock. Once we identify what may be contributing to the response, targeted Evo-K techniques are used to help neutralise it and reduce the influence it may be having on how you think, feel or respond.
Check the shift. We reassess to see what has changed and whether the original response still carries the same charge. This helps your underlying responses become more aligned with where you consciously want to go.
Transform & move forward differently. With less standing in the way, you have greater freedom to respond differently and access more of your clarity, confidence, resilience and potential.
Who I work with
Leadership brings pressure, responsibility and difficult decisions. Sessions help reduce internal interference, so leaders can think clearly, trust themselves and decide well.
Sometimes you know what needs to change but keep repeating the same patterns. Sessions help uncover what holds them in place.
Pressure, setbacks, fear of failure and self-doubt can sit between an athlete and their ability. Sessions help build confidence, focus, resilience and flow.
Supporting everyone else can make it easy to lose connection with yourself. Sessions help you reconnect with your needs, values and confidence.
School, sport, friendships, social media and expectations create enormous pressure. Sessions help teenagers understand themselves, manage emotions and trust their own voice.
Selection, mistakes, comparison and expectations create pressure beyond the game. Sessions help build confidence, resilience, focus and enjoyment.
Children don’t always have the words for what they’re feeling. A gentle, age-appropriate process helps build self-awareness, confidence and emotional resilience.
What to expect
Become by Avril is for people who want to change something, improve something, or simply feel there’s more within them.
Come with a question — something you would like to work on, whether that’s confidence, performance, stress, a recurring pattern, a particular challenge, or simply wanting to feel and function at your best. You don’t need to know what’s causing it, or have the answers before you begin.
Avril guides the session with questions, following where the process leads. There’s nothing to prepare or figure out beforehand.
The idea is simple: reduce what’s getting in the way, so you can access more of who you already are — and what you’re capable of.
See what a session looks like, how the process works and whether it feels right for you.
Video coming soon
Becoming
When internal interference reduces, you can think more clearly, trust yourself and respond rather than react.
For an athlete, that may mean greater focus and flow. For a leader, clearer decisions. For a parent, more patience. For a teenager, greater confidence.
Whatever your arena, the principle is the same: reduce the conscious and unconscious patterns that get in the way — fear, past experiences, self-doubt, overthinking and emotional responses — creating more freedom to access what you need, whether that’s clarity, confidence, calm, connection, flow or simply the ability to move forward at your best.
About Avril
Avril’s experience spans education, leadership, business, entrepreneurship and high-performance sport — giving her a unique perspective on how people grow, perform and navigate pressure.
After graduating from Macquarie University with a Bachelor of Education in Early Childhood Education, Avril moved into local government, where she held management and leadership roles overseeing community and road safety initiatives.
She later moved into business, where, together with her husband Tony, she built and operated multiple businesses across hospitality, franchising and property. These included Gloria Jean’s stores, Coco Cubano, which grew into a national and international franchise business, Coworking Hub and, more recently, Sammi’s.
Across these businesses, Avril has helped lead organisations employing more than 150 people — managing, mentoring and developing teams while navigating growth, change, difficult decisions and the everyday pressures of running a business.
Her achievements have been recognised as a Telstra Business Women’s Awards finalist and Franchise Council of Australia Franchisee of the Year.
That experience gives Avril more than a theoretical understanding of performance. She knows firsthand what it means to lead people, make decisions under pressure, overcome setbacks and continue performing when the stakes are high.
She is also a mum to three daughters pursuing high-performance sporting pathways, including National Premier League football. Supporting them through competition, selection, setbacks and injury has given her another perspective on resilience, confidence and performing under pressure.
Together, these experiences have shaped Avril’s lifelong fascination with human potential.
A period of intense business and personal pressure led Avril to question what she wanted from life, and sparked a deeper curiosity about why we think, feel and respond the way we do.
For more than a decade she has studied human behaviour, emotional wellbeing, intuition and performance, and how experiences, beliefs and patterns can shape access to our potential.
Avril’s approach has been shaped by decades of learning from pioneering thinkers and innovators in human potential and personal transformation.
For more than ten years, Avril has worked closely with LaRue Eppler, internationally recognised practitioner, teacher and creator of the Evo-K Method™ and Test & Tap®. Over a career spanning more than three decades, LaRue has worked with people around the world and trained practitioners in her methods for identifying and shifting the unconscious patterns that can limit human potential. Avril’s mentorship has included extensive one-on-one learning and advanced training with LaRue in the United States.
Avril has also been personally mentored by the late Robert Tennyson Stevens, founder of Mastery Systems and a pioneer whose work over five decades explored language, consciousness and human potential. His teachings profoundly influenced the way Avril listens, asks questions and looks beyond what is being said to explore the deeper patterns that may be shaping a person’s experience.
Between them, LaRue gave Avril a method and Robert gave her a way of listening. She uses both in every session.
Avril’s philosophy
I believe your potential is already available to you.
Stress, pressure and life experiences can get in the way of accessing it.
I won’t hand you answers. My role is to help you hear what you already know — and to trust it once you do.
Becoming is what happens when you can hear yourself again.
Testimonials
Every person experiences this work differently. Clients have described how their sessions helped them recognise patterns, reconnect with themselves and move forward with greater clarity and confidence.
My advice would be not to wait until you’re struggling. Do this work while life is good.
Before working with Avril, I felt like I was in a real rut. I had lost trust in myself and my own decision-making. I was constantly questioning what I should do for myself and my family, and I didn’t know how to give myself permission to actually listen to what I needed instead of what everyone else expected of me.
Read Teresa’s full story
I wasn’t sure what to expect from Evo-K, but what surprised me most was that Avril doesn’t tell you what to do. She gently supports you while giving you the tools to navigate your own answers. Every session was different. Sometimes we uncovered something simple that I could change immediately, and other times we worked through much deeper, more complex challenges that had been influencing my life for years. What stood out was how safe I felt, and how empowered I became to trust myself again.
The biggest shift for me has been rebuilding my self-worth. I’ve learned how to set healthier boundaries, forgive myself when I don’t get things right, and recognise what I truly need rather than ignoring my own voice. The sessions have given me a sense of freedom, clarity and happiness that has had a ripple effect through my family as well. Avril hasn’t just changed my life — she has changed my family’s life too.
I began this journey at one of the lowest points in my life, made even harder by menopause. Looking back, I wish I had started much earlier. My advice would be not to wait until you’re struggling. Do this work while life is good so you can continue building self-awareness, resilience and a deeper connection with yourself. It’s one of the greatest gifts you can give yourself.
If a friend asked me whether they should try Evo-K, my answer would be simple: absolutely. Whether you’re looking to build on an already good life or you’re searching for a way through a difficult season, this work helps you reconnect with yourself in a way I didn’t think was possible. Everyone deserves to understand themselves better, trust themselves more, and give themselves permission to become the person they were always meant to be.
It’s taken me months to write this testimonial, mostly because “Avril has helped me” feels impossibly small for the immense impact she’s made to my life.
Read Kelly’s full story
I honestly can’t count the ways. Over the years we’ve worked on parenting, money, business, family dynamics, self-worth, real estate, even choosing schools to fit my quirky, dynamic children. Not ones that have good ‘Sydney Optics’ and fit in with everyone else, but ones that were literally made for my children to grow and shine. She’s helped me navigate some of life’s biggest decisions, as well as the everyday questions of where I put my energy, what’s serving me and what I need to reframe or let go of, in order to really evolve.
Some of our most surprising work has been around success and limiting beliefs I didn’t even know I had. Avy helped me revisit childhood memories and question the meanings I’d attached to them — the stories I’d carried into adulthood as though they were facts. Recognising that a thought can feel true without being true was a profound shift. Sounds bizarre now that I write it down! As we worked through the feelings attached to those memories, they lost their charge, and I found more freedom in how I approached life — my relationships and business. I’ve become more discerning about who I give my time and energy to, including choosing clients who actually share my values. My relationships with family, friends and the people I work with are better than ever. And I gave myself permission to let some others go.
Avril has also worked with my children on fears, friendships, self-worth and confidence. She’s helped them explore feelings I hadn’t realised they were carrying and develop an emotional awareness it’s taken me years to find! They’re learning to trust their own voice, question things and swim against the current when something doesn’t feel right. That keeping everyone happy isn’t their job! That they can say, “No, that’s not okay with me,” and set firm boundaries while still being kind. They’re building life-long skills that will ultimately make them better humans out there in the world.
With Avril, I can bring anything — the messy feelings, the uncomfortable admissions, the things I don’t yet have words for. She meets me with warmth and insight, and I feel safe being completely honest.
I’ve experienced the impact of her work in my decisions, my relationships and the way I parent. The greatest gift she’s given me is learning to listen to my inner voice — to notice what I’m feeling, question the thoughts I’ve accepted as truth and trust myself implicitly. That has literally changed everything for me.
Would I recommend her? I’d trip over myself to tell you what this special human has done for me.
Working with Avril has given me the confidence to face some realities, some I didn’t know existed. Working through these and physically shifting this energy has been life changing. I now truly believe happiness is achievable, my view on life is lighter and thus helps create more space for love and joy. Thank you Avril for helping open my eyes and heart ❤️
When I first got in touch, I was hoping for a loving little kick in the butt — instead, you helped me remember that all the knowledge I required was already inside me. After our sessions I felt such a sense of peace and calm, and I was able to hear my inner wise self again. I completely trust in your ability to nurture, hold space and support others. Thank you, Av, for guiding my journey.
I always feel lighter after a session with Avril. She has helped me identify drivers of discomfort and stress, helping me move to a place of positive energy. Thank you Avril, your wise, warm and thoughtful approach has been revelatory.
Avril shows such skill in her craft and she delivers her sessions with a beautiful and warm energy. I would absolutely recommend Avril to anyone on a journey of inner growth.
As a teenage athlete, I face constant challenges — physical and mental — from injuries to the mental battles that come with my sport. Avril’s Evo-K has become a huge part of how I move through those emotions, whether it’s working through something big or simply getting my mind right before training or work. It’s played a real role in my growth, helping me push through adversity and emotional blocks to become the best version of myself, as an athlete and as a person.
I worked with Avril on a limiting belief that was getting in the way of having a natural, flowing golf swing. After our session, I found I could swing more freely without overthinking it. Within a couple of months, my handicap dropped by three points. I couldn’t be happier with the result.
Running a business is relentless pressure, and I’d built up stress I couldn’t shake no matter how much willpower I applied. Working with Avril, I uncovered things I’d never really dealt with — and hadn’t realised were still affecting me today.
Each session brought real relief, like peeling back the layers of an onion. After five, the difference is significant: I feel lighter, happier and more myself at work — and I’m enjoying what I do again. Thank you, Avril.
I wasn’t sure what to expect when I first started my sessions with Avril, but I walked away from every single experience feeling an incredible sense of clarity and lightness. Having experienced sessions with her mentor, LaRue Eppler, in the past, I immediately noticed that Avril carries that exact same deep wisdom and mastery into her own work.
Read Kerry’s full story
Her approach is completely fluid; no two sessions were ever the same. Rather than following a rigid formula, she met me exactly where I was, focusing entirely on whatever was on my mind at the time. Avril never dictates what you should do. Instead, she gently helps you untangle your thoughts and gives you the tools to find your own answers.
The impact was so profound that I recommended Avril to my 20-year-old daughter to help her navigate some tricky times in her life. Seeing her find her own grounding and confidence has been an absolute gift, and I would recommend these sessions to anyone searching for clarity and growth in their own lives.
Client testimonials reflect individual experiences and are not guarantees of outcomes.
Sessions & Packages
Sessions are held online via Zoom. Choose a single session or a package and book each session at a pace that suits you.
If none of the available times suit you, or you’re booking from overseas, email avril@becomebyavril.com to arrange a time that works.
$175
$465 total
$700 total
Buy four, your fifth is free.
All prices are in Australian dollars.
Packs expire 12 months from date of purchase and are non-refundable.
Sessions are non-transferable.
Sessions can be purchased as a gift.
Life happens. If you need to reschedule or cancel, please give at least 24 hours’ notice so you are not charged. Late cancellations and no-shows are billed in full.
Sessions begin — and are billed — from the scheduled start time. Your appointment will be held for up to 10 minutes past the scheduled start before being treated as a no-show.
Pass it on
If you’ve found this work valuable, consider sharing it with someone you care about. You can send them a link, or gift them a session outright.
You do not need to prepare extensively. It helps to have a simple intention — something you want to change, understand, improve or move through, or something you are simply curious about. If you are not sure, you can simply begin with how you are feeling and let the session unfold from there.
No. You do not need to remember or explain every event behind a response. Sometimes it is enough to notice what is present, experience it and work with the pattern or emotional charge that shows up in the session.
Muscle Response Feedback is muscle and energy testing used within the Evo-K Method™ to help guide exploration. Avril asks a question and follows how the body responds. It provides another source of information alongside your thoughts, emotions, physical responses and what you consciously know.
An Evo-K Facilitator is trained in the Evo-K Method™ to help you access your own inner wisdom. Using Muscle Response Feedback, Avril works through a structured system — like a menu — following your body’s responses to pinpoint where something is held in place, and which correction it responds to.
A person trained in The Evo-K™ Method to assist you in accessing the intelligence of your soul’s wisdom. Your soul will identify and release the stress that prevents you from being the source of your own power. The Evo-K™ Facilitator has an organized system that works like a menu in which your soul selects options. Using Muscle Response Feedback™, your Intuitive Wisdom will communicate which option it prefers to pinpoint issues and select corrections.
The Evo-K™ Method’s own definition
For remote sessions, Avril uses her own body as the testing instrument, using Muscle Response Feedback while asking questions on your behalf.
She follows those responses alongside conversation and guided exploration to help identify where to explore more deeply and what may be getting in the way.
The process and intention remain the same — only the way the testing is carried out changes.
That means you can work with Avril wherever you are.
No. It is not a medical diagnostic test and should not be interpreted as diagnosing disease, injury or a psychological condition.
No. The purpose is not to give you an outside answer. You decide what feels relevant and what you want to look at, and Avril helps you explore your own responses so you can make choices with greater clarity and confidence.
Everyone is different. Some people notice meaningful shifts after one session, while others choose to continue working together to explore deeper patterns and build on the changes they’re experiencing.
As one layer shifts, others can sometimes become clearer — giving you the opportunity to go deeper as and when it feels useful.
Some clients also choose to return periodically — monthly, quarterly or simply when needed — as ongoing support for their growth, performance and wellbeing.
There’s no prescribed program or number of sessions. The work is guided by you, what you want to achieve and what feels right along the way.
The booking calendar shows Avril’s regular hours in Australian Eastern time. If nothing there works with your schedule, or you are booking from another part of the world, email avril@becomebyavril.com to arrange a time that works — including outside the usual hours.
Sessions are held online, so where you are makes no difference to the work itself.
Athletes often use sessions to explore confidence, fear of failure, perfectionism, previous mistakes, pressure and other internal responses that may interfere with performance. The work does not replace coaching or training; it is intended to reduce unnecessary internal friction so athletes can better access what they have already trained to do.
Not at all. People from many different backgrounds and belief systems work with Avril. Some describe the experience as intuition or inner wisdom. Others see it as greater self-awareness, emotional processing or recognising patterns more clearly. Use the language that feels right for you.
Become by Avril supports personal growth, self-awareness, emotional wellbeing, confidence, resilience and human performance.
Avril is a certified Evo-K Method™ practitioner. She is not a registered psychologist, psychiatrist, medical practitioner or licensed mental health professional.
Sessions are not intended to diagnose, treat or cure medical or psychological conditions and are not a substitute for professional medical, psychological or psychiatric care. If you are experiencing significant physical or mental health concerns, please seek support from an appropriately qualified healthcare professional.
Muscle Response Feedback is used within the Evo-K Method™ to ask questions, follow responses and guide exploration of experiences, emotions, beliefs and behavioural patterns that may be influencing what is happening beneath conscious awareness. It is not a medical diagnostic test and should not be relied upon to diagnose disease, injury or any medical or psychological condition.
Because sessions are held online, Avril tests on your behalf, using her own body as the testing instrument while asking questions relating to you.
Every person is different. Clients may report changes in clarity, confidence, emotional wellbeing, resilience or performance, but individual experiences and outcomes vary. No particular result can be guaranteed.
Sessions with children and teenagers are intended to support self-awareness, confidence and emotional wellbeing. Where appropriate, parents or guardians should remain involved in decisions about professional medical, psychological, educational or sporting support.
Some people turn to this work because something is holding them back. Others, because they know there’s more within them.
Wherever you’re starting from, Become is about helping you access more of who you already are — and more of what you’re capable of.
Let go of what holds you back.
Become who you were meant to be.
Do what you were born to do.
It’s time to Become.